1. 550,000 Fans in North America: A Fandom Proven by Numbers

Through this tour, TWICE performed 35 shows across 20 cities in North America, drawing a total of approximately 550,000 attendees. This marks the highest attendance ever achieved by a K-pop girl group in the region.

But what truly stands out is not just the number itself—it is the scalability driven by explosive demand.
Even after significantly increasing the number of shows beyond the original schedule, TWICE still sold out four concerts in Los Angeles alone. This clearly demonstrates that their popularity is not superficial, but deeply rooted within the North American market.

Their 360-degree open stage design further elevated the experience, narrowing the physical and emotional distance between artist and audience, and setting a new benchmark for large-scale stadium performances.

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2. The Harmony of Billboard Success and Stage Command

The energy of this tour is closely aligned with TWICE’s achievements on the charts.

With global hits like “The Feels” and “FANCY” establishing a strong international foundation, their 14th mini album STRATEGY reached No. 4 on the Billboard 200. This milestone signifies more than continued popularity—it reflects a successful musical evolution that resonates with global audiences.

Their stage presence has also evolved. The performance of Netflix animation OST “TAKEDOWN,” featuring Jeongyeon, Jihyo, and Chaeyoung, highlighted their vocal strengths and added new dimensions to the show.
TWICE has grown beyond a “hit-song group” into a fully realized performance artist.

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3. Entering Japan’s National Stadium: Breaking Another Barrier

After conquering North America, TWICE now turns its attention to Japan.
Their upcoming concert at Tokyo’s National Stadium carries immense significance, as it marks the first solo performance by an overseas artist at the venue.

From starting with small-scale hall performances in 2018, to achieving three consecutive sold-out Tokyo Dome shows (a first for a K-pop girl group), to entering Nissan Stadium (also a first), TWICE’s journey in Japan mirrors the expansion of K-pop itself.

Now, stepping onto one of Japan’s most prestigious stages, they are no longer just a popular group—they have become a defining icon of their era.

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4. The “One Team” Spirit: Dahyun’s Determination Beyond Injury

At the core of TWICE’s longevity is something deeply human.

Their strong bond as members, and their sincerity toward fans.
Despite suffering from a stress fracture, Dahyun chose to return to the stage from the Tokyo concerts through to the end of the tour. This decision speaks volumes about what TWICE truly values.

Of course, an artist’s health must always come first. Yet her determination to continue—within safe limits—demonstrates that TWICE’s relationship with their fandom, ONCE, goes far beyond simple admiration.

TWICE is a team that truly lives out the meaning of “together.”

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In the end, TWICE’s “STRATEGY” was not about numbers, but about sincerity.

As they approach their 11th year since debut, they show no signs of slowing down. They have connected with over half a million fans across North America and are now writing a new chapter in Japan.

As the members expressed, “When ONCE told us ‘you did well,’ it finally felt like it was over.” Within that simple sentence lies the essence of their journey. Behind every record and ranking has always been a deep connection with their fans.

Now, as they move beyond North America and continue making history in Japan, one thing is clear:
TWICE’s golden era is not in the past—it is still unfolding.